What does a channel partner do?

A channel partner is a company — such as a reseller, service provider, vendor, retailer or agent — that partners with another organization to market or sell their services, products or technologies.

What is channel partner strategy?

The definition of a channel partner program is: “A Channel Partner Program is a strategy to motivate and engage channel partners to create more value for customers.” If you want to understand the definition in detail read my article by clicking here.

What is an example of a channel partner?

Channel partners include value-added resellers (VARs), systems integrators, consultants, managed service providers (MSPs), original equipment manufacturers, distributors and independent software vendors.

What are the three types of channel partners?

3 Main Types of Channel Partners:

  • Independent Dealers. These are the dealers and retailers that sell your product.
  • Distributors. Many companies use distributors to warehouse, transport, and sell their products through dealers, product installers, or to the end customer.
  • Independent Sales Representatives.

How do you support channel partners?

The following are a few ways to stand out from the crowd, build your relationship, and sell more effectively with channel partners.
  1. Take the time.
  2. Promote together.
  3. Get social.
  4. Create a best practices community for channel management.
  5. Co-invest with your channel partner.

Why do we need channel partner?

In a nutshell, channel partners can provide a shortcut to profitability when tapping into new markets. They benefit your overall brand awareness amongst fresh audiences, secondarily assisting your direct sales as well.

How do I activate channel partners?

How to activate your channel partners

  1. Vendor challenges.
  2. The partner game intensifies.
  3. Can you turn this around?
  4. Facilitate and activate.
  5. Number 1: talk about the benefits of a campaign instead of its contents.
  6. Number 2: involve your resellers in time.
  7. Number 3: Enable the reseller to personalize the campaign.

How do you manage channel partners?

How do channel partners work?

How do I find channel partners?

4 Steps To Finding The Right Channel Partners For Your Company

  1. Survey says: 48% of Channel respondents rate their current channel programs as Fair.
  2. Start with the right approach.
  3. Collect and analyze the right data.
  4. Use data to find your ideal partners and create new strategies.
  5. Do not let emotions get in your way.

Are channel partners resellers?

A channel partner is a company that sells and distributes a manufacturer’s product. Channel partners include resellers, affiliate partners, distributors, value-added providers, independent retailers — basically, anyone who doesn’t work directly for your organization.

How do you support a distribution channel?

There are three high-level ways to increase channel efficiency:

  1. Increasing or carefully picking the channel intermediaries.
  2. Increasing the focus on supply chain management.
  3. Consolidating all channels into a single, strong channel.