What is a agency trading desk?
An agency trading desk is an agency that uses one or more DSPs to facilitate programmatic ad buys for their clients. In addition to giving clients access to multiple DSPs, agency trading desks offer additional services such as campaign management and data analytics.
What does a trading desk do?
A trading desk is a physical location where transactions for buying and selling securities occur. Depending on the type of financial institution, the trading desk may be filled by traders trading for their own proprietary account, brokers who act as agents matching buyers and sellers, or some mixture of both.
What is programmatic trading desk?
Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy and optimize media campaigns on ad exchanges, ad networks and other inventory sources.
What is a digital media trading desk?
Digital ad trading desks are centralized management platforms used by ad agencies that specialize in programmatic media and audience buying. Trading desks attempt to help clients improve their advertising performance and receive increased value from their display advertising.
Is trade desk a DSP or SSP?
The Trade Desk is the largest, independent programmatic advertising DSP for digital media buyers in the world. Through its real-time bidding technology platform, media buyers can target specific audiences with customized interactions across a variety of formats and devices.
Is the trade desk a good buy?
The Trade Desk Inc. Thanks to this rise in earnings estimates, TTD has a Zacks Rank #2 (Buy) which further underscores the potential for outperformance in this company. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Is the trade desk profitable?
The Trade Desk earned $280 million in Q2 2021, doubling its total from the same time last year, the company reported in quarterly earnings on Monday. Its profitability jumped from $25 million a year ago to almost $48 million.
Is the trade desk programmatic?
Operations. The Trade Desk is the largest, independent programmatic advertising DSP for digital media buyers in the world. Through its real-time bidding technology platform, media buyers can target specific audiences with customized interactions across a variety of formats and devices.
Who are the trade desk competitors?
Competitors and Alternatives to The Trade Desk
- Facebook for Business.
- Google Campaign Manager.
- Adobe Advertising Cloud.
- Amazon Advertising.
- Quantcast Platform.
- Adform Flow.
Who uses trade desk?
Companies Currently Using The Trade Desk
Is the trade desk a good company?
95% of employees at The Trade Desk say it is a great place to work compared to 59% of employees at a typical U.S.-based company. Our customers would rate the service we deliver as “excellent.”
What are the challenges of an agency trading desk?
Agency trading desks, just like many other players in the online advertising ecosystem, are facing a number of challenges – brands are taking programmatic in-house and leaving partners that don’t provide adequate levels of transparency and data ownership, as well as the constant competition from the walled gardens of Google and Facebook.
What do you mean by trading desk in advertising?
What Is an Agency Trading Desk? A trading desk is either a piece of technology or a set of services provided by a media agency. The services are connected with planning, buying, managing and optimizing programmatic advertising campaigns.
How does a DSP work in an agency trading desk?
Trading desks can use one or more DSPs. Advertisers using the services of an agency trading desk don’t get direct access to the available media inventory. A DSP, on the other hand, is a piece of advertising technology (AdTech) used by advertisers and agencies to purchase media from publishers via supply-side platforms (SSPs) and ad exchanges.
What kind of securities are traded on a trading desk?
A trading desk is a department within a company or investment bank where securities are sold and purchased to provide market liquidity. Some of the securities traded on trading desks include stocks, bonds, commodities