What is the meaning of numeric distribution?

Numeric distribution is the number of outlets in which a product or reference is available. This indicator is generally compared with the total number of points of sale in the universe studied to calculate the percentage of digital distribution.

What is numeric and weighted distribution in FMCG?

Numeric Distribution is the percentage of stores handling product. Weighted Distribution is the percentage of stores handling product weighted by product category store sales. If the weight is in value terms, then weighted distribution is the same as the value share of category sales by handlers.

How do you know if a distribution is numeric?

To calculate numeric distribution, marketers divide the number of stores that stock at least one SKU of a product or brand by the number of outlets in the relevant market: Numeric Distribution (%) = 100 x Number of Outlets Carrying Brand (#) ÷ Total Number of Outlets (#)

What is WD in FMCG?

Weighted Distribution: The percentage of the total sales volume that comes from the served outlet. For example, you have 10 outlets in a beat, now out of these 10 outlets if your product is present in 4 outlets then numeric distribution is 40%.

Why is numeric distribution important?

Numeric distribution helps to calculate reach of brand in terms of percentage in relevant market. Numeric distribution does not have relation with sales volume of the brand of product. Thus numeric distribution determines in how many locations a particular brand is available to customers.

What does numeric weight mean?

A number value (“weight”) assigned to a specimen seen by a consultant in histopathology, which reflects the case’s macroscopic and microscopic complexity.

What is KPI in FMCG?

A FMCG KPI or metric is a measurable value that helps to monitor and accomplish pre-defined organizational goals. Key performance indicators for the FMCG industry consider branch-specific characteristics such as its fast-moving nature, high consumer demands and short sales cycles.

How can I increase my FMCG distribution?

Check out the following strategy to increase your sales in FMCG Business in 2019.

  1. Strategy to know what Customer Need.
  2. Increase and manage sales bucket effectively.
  3. Bringing all Process Stakeholders on Digital tools/Platforms.
  4. Build a strategy for your Bottom-up savings.
  5. Manage your operation effectively.

Why numeric distribution is important?

The higher the percentage of numeric distribution, the more presence a product has in stores. Nevertheless, this data should be compared to how the product is positioned amongst the competition as well for deeper analysis.

What is weighted probability distribution?

In a probability distribution , the weighted average of possible values of a random variable, with weights given by their respective theoretical probabilities, is known as the expected value , usually represented by E(x) .

What is coverage in FMCG?

In the FMCG sector, ECO or Effectively Covered Outlet is a metric that defines the number of outlets out of a total number of outlets on a route, market, or territory that are making at least one sales memo in a month.

What is drop size in FMCG?

Drop Size means the volume of Unit of all Products in a single delivery to a Restaurant.

How is percentage of distribution calculated in FMCG?

The percentage of distribution can be expressed twofold: numeric and weighted distribution. Analysing these two combined variables provides insight into the state of the product distribution within a network as well as the positioning an FMCG product has in comparison to the competition on various distribution channels.

What do you mean by weighted distribution and Numeric distribution in?

Weighted distribution is the sum of value sell of all the outlet for a particular product ,divide by total value sell of industry of that category. Formula for weighted distribution. Numeric distribution is the number of outlet where my company’s product is present.

How is the Numeric distribution of a product calculated?

To calculate numeric distribution, marketers divide the number of stores that stock at least one SKU of a product or brand by the number of outlets in the relevant market:

What does market share value in FMCG mean?

Market share value is an essential key performance indicator and measures the overall success of a brand and its products available on the market. This percentage consists of the company’s sales turnover divided by the overall turnover of the sector.