Why did Budweiser back out of the Super Bowl commercials?

But Anheuser-Busch announced last week that it isn’t advertising its iconic Budweiser brand during the Super Bowl for the first time since 1983. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.

What advertisers dropped out of Super Bowl?

During the game, fans can instead look forward to commercials from brands that fall under the Anheuser-Busch, including Bud Light, Bud Light Seltzer, Michelob ULTRA, and Michelob ULTRA Organic Seltzer. Coca-Cola and Pepsi are two more notable companies opting out of traditional Super Bowl advertising.

What companies are not buying Super Bowl commercials?

These Are 10 Brands That Won’t Air Commercials During Super Bowl…

  • Avocados from Mexico. Avocados from Mexico was the first advertiser to pull out of the 2021 Super Bowl, which it announced it would do in October of last year.
  • Budweiser.
  • Coca-Cola.
  • Facebook.
  • Ford.
  • Hyundai.
  • Little Caesar’s.
  • Olay.

How much did a 30 second Super Bowl commercial cost in 2013?

Super Bowl commercial price history

Year Price of 30-second commercial
2012 $3,500,000
2013 $3,800,000
2014 $4,000,000
2015 $4,250,000

What was the best Super Bowl commercial?

Out of the 57 commercials that Ad Meter panelists rated, these were considered the best of the best.

  • General Motors: “No Way Norway” (6.67)
  • Cheetos: “It Wasn’t Me” (6.52)
  • State Farm: “Drake from State Farm” (6.50)
  • Doritos: ” Flat Matthew” (6.40)
  • Bud Light Seltzer Lemonade: Last Year’s Lemons (6.36)

Who owns Super Bowl?

Originally alternated between the AFL’s broadcaster (then NBC) and the NFL’s broadcaster (then CBS), the game is now alternated between the three main broadcast television rightsholders of the NFL—CBS, Fox and NBC. CBS has televised the most Super Bowl games, with Super Bowl LV as its 21st.

How much does a Super Bowl commercial cost 2021?

At $6 million, NBC would be seeking a 9.1% increase over the $5.5 million CBS sought for 30 seconds of ad time in 2021 and Fox pressed for in 2020.

Why is Coke not in Super Bowl?

Coca-Cola announced (via Variety) “it would not run ads in CBS’ broadcast of Super Bowl LV, citing a ‘difficult choice’ made to ‘ensure we are investing in the right resources during these unprecedented times. Pepsi is still the sponsor of the halftime show, but there will be no ad as PepsiCo concentrates on that.

What is the most expensive Super Bowl commercial?

1. (tie) Amazon, Alexa

  • Commercial: Before Alexa.
  • Length: 90 seconds.
  • Cost: $16.8 million.
  • Year: 2020.
  • Super Bowl: LIV.

How much do celebrities get paid for Super Bowl commercials?

“It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” one advertising executive with experience in Super Bowl commercial’s claimed back in 2016.