What is an example of Above The Line promotion?
ABOVE THE LINE ADVERTISING (ATL) This consists of marketing activities that have a wide reach and are mostly untargeted (not directed towards a specific group). Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc.
What is through the line promotion?
“Through the line” refers to an advertising strategy involving both above and below the line communications. This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.
What is Above The Line strategy?
“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.
What is Above The Line in broadcasting?
Despite the rapid changes in how business owners reach consumers, there is still value in what is known as above the line advertising. This type of advertising involves promotion through methods that focus on capturing a mass audience, such as ads on television, radio and the internet.
What is above the line strategy?
What is the difference between above the line and below the line?
Difference Between Above the line vs Below the line. Above the line or ATL consists of activities (advertising) that are not targeted at a specific customer and covers a wider territory. Below the Line or BTL advertising consists of activities that create a real emotional connection with the targeted customer.
What is a simile and give two examples?
Let’s use this example to understand what a simile is: A simile is a phrase that uses a comparison to describe. For example, “life” can be described as similar to “a box of chocolates.” You know you’ve spotted one when you see the words like or as in a comparison. Similes are like metaphors.
Is Social Media BTL or ATL?
What Is Below-the-Line Advertising? The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused versus above-the-line strategies.
Where can I find an example of a simile?
Examples of similes can be found just about anywhere from poems to song lyrics and even in everyday conversations. Similes and metaphors are often confused with one another.
What is the difference between a metaphor and a simile?
Similes and metaphors are often confused with one another. The main difference between a simile and metaphor is that a simile uses the words “like” or “as” to draw a comparison and a metaphor simply states the comparison without using “like” or “as”. An example of a simile is: She is as innocent as an angel.
Who was the first poet to use a simile?
From ancient times to today, countless writers have wielded simile to great effect. One particularly notable proponent of the device is the Greek poet Homer, for whom the Homeric simile is named. Similes abound in The Iliad and The Odyssey, where Homer regularly uses word-picture analogies to help readers relate to and understand the text.
What are the different types of similes in Vietnamese?
Vietnamese, for example, has two main types of simile: the meaning simile and the rhyming simile. Meaning similes are simply rhetorical similes, much like you see in English. Rhyming similes build analogies using similar sounds.